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The more I watch these terrifying videos of the insurrection, the attempted coup, the brutality at the Capitol, the angrier I get. I struggle to process the open display of white supremacy and its symbols: the confederate flags, the nooses, the Nazi salutes, the sweatshirts declaring that the deaths of 6 million Jews during the Holocaust was not enough.

I get angry because I feel the conflict that so many of you feel, when you want to believe that we are better than that, but you know that we are not better than that, not fully, not completely, not yet.


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I am coming to terms with what some of you know.

Grief doesn’t have an end date.

You might have seen/heard versions of this. But seven years later, it hits fresh and new tonight.

We were in the hospital. We had just met with the doctors and nurses. They asked us outside to talk about “palliative care.” I didn’t know what that meant.

My sister and I met with a counselor.

We had to come to terms with the fact that our mother was nearing the end of her life.

That was hard to process.

For me, one of the…


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“Think of a time when you had a great — truly great! — experience with a company or brand’s product or service. What was the situation? What made it so good and memorable? How did that make you feel?”

This is a storytelling prompt we use at Share More Stories to understand how a group or community defines great customer experiences — and ultimately turn those into great brand memories. We use these types of insights to help brand leaders understand what it takes to be positively memorable to their consumers.

Sometimes, our greatest memories associated with brands aren’t as…


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“Can you think of an experience when you felt unwelcome, or that you didn’t belong? What was the situation? What did you perceive the signals to be? How did that make you feel?”

This is a storytelling prompt we use at Share More Stories to understand how and why people can feel excluded, unwelcome or that they don’t belong — and give leaders insight into what it takes to create truly inclusive brands, experiences and communities.

It’s not hard for me to come up with a number of memories. But the one that comes to mind is the time when…


As in, you grieved over what you thought might have been, should have been?

Or you miss what was? You lost a job, got passed over, watched your business fail, went broke, didn’t get hired… it hurts, right?

Hey, for many of us, work is such a part of our identities, that career loss can be just as devastating as other losses we experience. It involves relationships, dreams, money… I mean, if that’s not emotional, I don’t know what is.

Way too often, we don’t give ourselves or others the space to grieve career loss. We act like we just need to suck that ish up and keep it moving.

I call BS.

If…


…But you had the opportunity to say something — one last thing — to anyone (individual or group), what would it be and to whom?

How do you think it would make you feel? And how do you think it would make the person or people you would say it to feel?

On one hand, this choice is ridiculously simple for me. I’d ask my wife, my kids and my sister to join me and I’d tell them how much I love them and how much I apologize for the times I’ve been less than a wonderful husband, father and brother. I mean, I know they already know that, and would probably expect that, and it would still need to be said, right?

Right?

And……


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Tears of joy and relief have been running down my face for two hours. After four long days and four long years, the words I longed to hear were finally said across all the major media networks: “Joe Biden will become the 46th president of the United States of America.”

I am exhaling. Until today, I didn’t realize how much I was holding it all in this week, this month, this most abnormal of years, or these past four years. I am relieved at what this means for my family and our children. …


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My writing has been blocked for the past couple of months. Some of it has been due to life circumstances. I’ve had so much going on, with a lot of really meaningful work happening at the same time, dealing with personal matters (both challenges and triumphs), and continuing to feel frustrated and slightly faithless at the lack of what I consider to be meaningful, widespread progress in addressing racial inequity and injustice and systemic racism. It’s all taken a toll on me. And when that happens, my writing usually goes on pause.

The difference this time around is that I…


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“We the people…”

“All men are created equal…”

“Life, liberty and the pursuit of happiness…”

“Liberty and justice for all…”

“Land of the free, home of the brave…”

“Give me your tired, your poor,

Your huddled masses yearning to breathe free…”

“I have a dream….”

What do these words mean to you?

Like many of my friends on the left, I’m grappling with the news of the passing of the Notorious RBG, the honorable Supreme Court Justice Ruth Bader Ginsburg. She fought so hard for so many in this country, people who had been cast aside by the system, ignored…


I couldn’t sleep last night. Three days ago, Jacob Blake was shot. And as you know by now, I need time to process things when Black people get shot or killed by police. Because I am processing my fear, my anger, my sadness for the victims and their families, and my concern for the consequences in my community. I also feel the burden of needing to wait to “get all of the facts” because I know how our society is. I know there are people who are already predisposed to assuming that no matter what, it is the Black person’s…

James Warren

Founder, Share More Stories and VP Brand Strategy, JMI. Brands, culture, equity, equality, insights, storytelling, strategy. https://sharemorestories.com

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